Energy, Edge, Individuality: New HUGO Styles

Cold-weather layering done your way

As the season shifts and we embrace a cozier vibe, dive into winter layers, outerwear, and tailoring ready to be twisted into whoever you choose to be each day.

Our latest drop takes HUGO mixmaster dressing to new heights – with 2010s-style pieces in plush velvets, cords, and more, designed to be worn your way. Dare to step over to the spookier side with bold, graphic looks inspired by vintage horror-movie posters, including eye-catching printed tops and other layering-ready staples in the deepest, darkest hues.